Words matter.

Writing is an essential part of the way we communicate—but when’s the last time you thoughtfully composed an email? Or gave a second thought to your first word choice? In this 60-minute workshop, published author and award-winning creative director, Alison Hammer, will provide your team with tips, tools and tricks to improve their writing. One intentional word at a time.

Whether you write emails, strategic briefs, advertising copy, real estate listings or reports on the analytics of data—the Writing With Intent workshop can help you be a more effective communicator. Participants will: 

  • Gain confidence with their ability to clearly communicate their ideas 

  • Understand basic principles of writing and how to craft more compelling sentences 

  • Learn techniques to help them be more thoughtful and purposeful with their language

To find out more about Alison and this interactive workshop, keep reading. If you’re ready to get the ball rolling, go ahead and complete this form.



WHAT YOU’LL GET:

  • A 60 minute engaging and interactive workshop (including a short writing exercise.)

  • Participants will leave inspired with a toolbox of tricks to improve the way they write everything from email exchanges to advertising copy.

  • Topics include:

    • Embracing the shitty first draft

    • The importance of re-writing

    • Making your writing sing. Literally.

    • Digging deeper with your word choices

    • Say it straight, then say it great

    • Reading like a writer

    • Framing your story

    • How to get unstuck

  • Question and answer session with an award-winning creative director and multi-published author

  • Optional customization for individual industries / departments / etc available

  • Note: a 90-minute version of the workshop is available with an additional focus on revision techniques


WHO IS ALISON HAMMER?

Alison Hammer has been spinning words into stories since she learned how to talk. A prolific writer and reader, she is obsessed with the craft of writing. As the author of four novels (with two more on the way), Alison honed her technique over decades of writing, rewriting and rewriting again. She’s also an award-winning creative director with 20+ years experience building integrated campaigns for a diverse group of brands across categories including B2B, CPG, Healthcare and SaaS. Whether she’s writing a 10-word billboard or a 100,000 word novel, Alison always writes with intent.

Curious about Alison’s novels? She has two solo books, YOU AND ME AND US (2020) and LITTLE PIECES OF ME (2021), which were both published by William Morrow, an imprint of HarperCollins. She's also half of the writing duo Ali Brady, along with her writing BFF, Bradeigh Godfrey. Their debut novel, THE BEACH TRAP (2022) from Berkley (Penguin Random House) made several ‘best of summer’ reading lists including The Washington Post, The Wall Street Journal and Katie Couric Media. Their next book, THE COMEBACK SUMMER, will be out on May 9th, and the novel they’re currently writing, CAMP PEOPLE, will be released Summer 2024, again from Berkley.

To see Alison’s advertising portfolio, visit www.thishammer.com. View her resume here.