While most people appreciate art, it’s not always top of mind for charitable giving. In order to highlight the importance of funding the arts, we reminded viewers that art needs help to happen. Just five simple words, but paired with stark, arresting visuals, they told a much bigger story. Each poster imagined a world without the arts: a blank theater marquee, sheet music stripped of notes, an empty gallery wall. The result was a haunting glimpse at what could be lost without funding, and a compelling reminder to support the arts. This campaign proved that sometimes the most impactful message is the simplest one.

Ask me about the role of copywriters with visual solutions.