Getting asked to write finger lickin’ good one-liners and mouthwatering headlines for this iconic brand was a copywriter’s dream. (Okay, okay, I’ll stop.) But in all seriousness, I loved having a chance to write bold, unapologetic lines that celebrate what people love about KFC.

Ask me about the difference in writing for serious and seriously fun brands. (Spoiler alert: there’s not much of a difference!)