Everyone knows drunk driving is dangerous—but many people don’t think twice about driving after a drink or two. The Ad Council challenged us to shift that perception and make it clear that Buzzed Driving Is Drunk Driving. In this poster series, we let the drinks do the talking—literally. Each execution featured a different story: just a few beers, just a few glasses of wine, just a few miles. The result was a powerful reminder that even a little buzz can come with big consequences.

Ask me about my writing process and why I read everything out loud. As a creative director with a copy background and a multi-published author, I could talk all day about the craft of copy.