Rite Aid came to us with a clear mission: drive more people to come in for their annual flu shot. Instead of leaning into fear or facts about the virus, we found a more human—and slightly gross—enemy: the 63% of people who didn’t get vaccinated.

With relatable stories featuring close cubicles and a birthday cake, we made the case for protecting yourself with Rite Aid: the pharmacy that works year-round to keep you healthy and well. The first spot was recognized in the CA Advertising Annual 57 - Television.

Ask me if working on this campaign inspired me to get my flu shot!