While other energy providers were making net zero pledges (promising to offset emissions) our client set a higher bar: Real Zero. That meant eliminating all greenhouse gas emissions entirely, without relying on carbon credits or offsets. Our job was to introduce and define this bold new concept, making it clear how Real Zero goes beyond net zero. We created a teaser campaign to spark curiosity and build momentum ahead of the official announcement, aligning our launch with a major company milestone. It was an exciting opportunity to shape a new conversation—and help position our client as a true leader in clean energy.

Ask me about getting to be on site with the turbines (not wind mills!) and solar panels. And yes, we had to wear hard hats and purchase specific shoes to be on set.