Military OneSource is a Department of Defense program that provides free support to qualified service members and their families. As creative director, I led a team of writers, designers and animators through creative sprints every two weeks, delivering content that was on brand and on trend for platforms like Instagram, Facebook, Pinterest, and LinkedIn. Our approach? Meet the military community where they are with content that’s timely, helpful and scroll-stopping. Here’s a look at some of our most engaging posts on two topics that always spark conversation: mental health and taxes. For more, check out @Military1Source on Instagram.

Ask me how we balance being on brand with being on trend.