One of the very first assignments at my first job as a “young gun” at TBWA\Chiat\Day New York was for Embassy Suites. The brief was simple: show business travelers the benefit of a two-room suite in a half-page newspaper ad. No frills, no film crew, just sharp thinking and clean execution. More than twenty years later, the work still holds up. That’s the power of a smart insight and a simple, strong concept.

Ask me about how I lived in New York City on $5.15 an hour. It involved a one-room loft with four people and a dog, plus taking advantage of all the free meals we could get at work!