After years of strong performance, Disabled American Veterans (DAV) wanted to evolve their Victories for Veterans PSA campaign, which featured first-hand stories from veterans across generations. Our answer? My Veteran’s Victory—a new take that shifted the storytelling from the veteran to the loved ones who stood beside them. By highlighting the journey through the eyes of their loved ones, we created a campaign that felt just as powerful, but even more personal—reminding viewers that behind every veteran’s success is a story of resilience, family, and the support they’ve earned.

Ask me how we convinced a veteran and his wife to slow dance on camera. I’d love to tell you more about all of the amazing Veterans we were lucky enough to meet. Every single one of them was an inspiration.