For over 60 years, Cox Communications has built trust as “the cable company.” Great for the residential side of the business. Not so great for Cox Business. Our client wasn’t getting credit for the cutting-edge technology they were delivering to help small business owners get and stay ahead—so we set the record straight. By highlighting three powerful new product offerings, we repositioned Cox Business as a true tech partner for the modern business world.

Ask me about the story behind this campaign. I would love to tell you about the two-year journey that involved a strategic effort with my account and strategy partners, and a strong client relationship based on trust.